In a pandemic situation, people have to adapt themselves and try to do their best to overcome this situation of chaos.
All sectors have been affected, fashion too.. The economic crisis was worldwide. But designers decided to make innovations: They organised digital fashion shows, they gave strictly invitations and they made runways on appointment.

So fashion did not stop but the way to do it has changed, in order to fight this pandemic period and the economic crisis.

After New York and London, it is time of Milan to show the fashion novelties.
From the 22nd to 28th of September there will be 65 fashion shows both online and offline.
They will expose the SS21 for women and men.

Prada will expose its first collection managed by Miuccia Prada and Raf Simons, Valentino prefers Milan instead of Paris for launching its capsule. The runway of Emilio Pucci will be online and it will present the collection born by the collaboration of the Japanese designer Tomo Koizumi.
The fashion shows of Armani and Elisabetta Franchi will be broadcast on television.

In Milan there will be more events than London and New York.
Hoping that Covid do not interrupt the Fashion week and that the economy starts rotating again soon.

Good luck to all

Camilla Castrucci

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