There are places you visit, and then there are places that become part of your story.
For me, every visit to Genco Sala da Barba in Rome feels like coming home.
Nestled in one of the most authentic corners of the Eternal City, Genco Sala da Barba is far more than a barbershop. It is a living salon of ideas, friendships, craftsmanship, culture, and unforgettable conversations. From sharing stories with the legendary Swing Bob Anna and Cosmo, to discovering new perspectives and new forms of storytelling, every hour spent inside Genco feels like a masterclass in life.
And then there are the after-hours moments. The shutters come down, the conversations continue, and some of the finest Negronis in Rome appear on the table. It’s in those moments that Genco reveals its true essence: a place where people connect, where friendships are forged, and where knowledge is passed from one generation to the next.
Genco Sala da Barba is one of Rome’s true gems — a place that can teach you valuable life lessons as easily as it can introduce you to the most interesting people in the city and point you toward the best recommendations Rome has to offer. It is a place where craftsmanship meets hospitality, where tradition embraces creativity, and where every guest leaves with a story worth telling.
In this episode, Bon Genco shares his truth. We talk about his journey, his philosophy, and the values that have shaped both the man and the unique community he has built around Genco. He also reflects on the beginnings of his friendships with Matt Hranek and Yolanda Edwards, relationships rooted in a shared passion for authenticity, travel, craftsmanship, and storytelling.
This conversation goes far beyond barbering. It is about friendship, culture, curiosity, and the beauty of creating spaces where people genuinely feel they belong.
If you love great stories, remarkable characters, and the timeless spirit of Rome, this episode is for you.
Don’t miss it. Watch it until the very end.
p.s Special thanks to Timothy for the images and Bob for his great hair cut.
